Nike with apple free essay sample

To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete. Guiding principles (11 Maxims) They guide employees at all levels as they complete their work at Nike and represent the Nike corporation globally. †¢It is our nature to innovate. †¢Nike is a company. †¢Nike is a brand. †¢Simplify and go. †¢The consumer decides. †¢Be a sponge. †¢Evolve immediately. †¢Do the right thing. †¢Master the fundamentals. †¢We are on the offense – always. †¢Remember the man. The late Bill Bowerman, Nike co-founder) Manager Manifesto -It is a set of Core Principles that describe how Nike managers lead with excellence * Lead * Coach * Drive * Inspire Objectives: * Protect and improve Nike’s position as the number one athletic brand in America. * Build a strong momentum in growing fitness market. * Intensify the company’s effort to develop products that women need and want. Explore the market for products specifically designed for the requirements of maturing Americans. We will write a custom essay sample on Nike with apple or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Direct and manage the company’s international business as it continues to develop. * Continue the drive for increased margins through proper inventory management and fewer better products. Competencies: Innovations: 1. Design your own shoes: Customers can choose their own colors and mascots to create shoes which define their personality 2. Nike self lacing automatic shoes: The automatic lacing system provides a set of straps that can be automatically opened and closed to switch between a loosened and tightened position. 3. Nike with apple: The NIKE+ package consists of a pair of specially designed NIKE+ running shoes, an ipod nano, and a NIKE+ ipod sport kit. As a person runs, ipod tells the distance, pace, and calories burned via voice feedback that adjusts music volume as it plays. Goal: World’s leading sports products and equipment provider. Business strategies: Encompasses the business’s overall positioning in the sports industry and stay competitive due to the product differentiation and globalization. Competitive Advantage: Brand Name, Product Quality, Inventory turnover, Cost leadership, Effective in-store operations.